Manager Brand Insights & Measurement

About this job

The Opportunity Abbott is seeking a Brand Insights Manager to elevate how we build and measure a world-class global brand. In this role, you’ll leverage deep consumer, cultural, and market insights to shape brand strategy and connect brand performance to meaningful business outcomes. This role can be based either at our Willis Tower office in downtown Chicago, IL, or at our Abbott Park campus in Lake County, IL. Please note that this is a fully onsite position and requires employees to be on-site five days per week. What You’ll Work On Lead global brand tracking programs, including awareness, consideration, trust, and reputation metrics Define and evolve brand health KPIs and measurement frameworks aligned to long-term strategy Analyze brand performance trends and identify key drivers of…

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