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What German Employers Ask for in Job Ads: Skill by Skill

Vladimir Stepanenko··3 min read
What German Employers Ask for in Job Ads: Skill by Skill

Job ads are the clearest signal of what employers actually need. The figures below come from NewLuxJob's own German listings and show which skills appear most often in real ads, across a range of roles.

Digital and Tech Roles

For data analysts (671 postings), Python and SQL each appear in 51% of ads. Machine Learning follows at 25%, Excel at 22%, Statistics at 21%, and Power BI at 17%. Full listings: Data Analyst jobs in Germany

Software developers (647 postings) show a wider spread. Python leads at 37%, with CI/CD at 26%, Agile/Scrum at 24%, Java at 23%, TypeScript at 22%, and Git at 20%. Full listings: Software Developer jobs in Germany

Marketing roles (830 postings) center on Content at 70%, Social Media at 34%, CRM at 25%, and SEO at 17%. Canva and Adobe each appear in 11% of ads. Full listings: Marketing jobs in Germany

Finance and Professional Roles

For accountants and auditors (927 postings), Tax knowledge appears in 66% of ads. Excel follows at 37%, SAP at 29%, Reporting at 28%, Auditing at 25%, and HGB at 19%. Full listings: Accountant Auditor jobs in Germany

Finance roles (620 postings) weight Controlling at 46%, Excel at 41%, SAP at 30%, and Budgeting at 29%. Forecasting appears in 22% of ads, IFRS in 12%. Full listings: Finance jobs in Germany

In sales (407 postings), Negotiation leads at 52%, followed by CRM at 36%, B2B at 26%, Pipeline at 23%, Account Management at 20%, and Salesforce at 15%. Full listings: Sales jobs in Germany

Skilled Trades

Electrician ads (1,024 postings) most often list Maintenance at 73% and Installation at 60%. Troubleshooting appears in 22%, PLC in 11%, Control Cabinets in 9%, and VDE in 5% of listings. Full listings: Electrician jobs in Germany

For welders and metalworkers (1,101 postings), Welding itself appears in 56% of ads, Metal Fabrication in 40%, Assembly in 34%, Fitting in 32%, and MIG/MAG and CNC each in 27%. Full listings: Welder Metalwork jobs in Germany

Mechanics (965 postings) see Maintenance at 67%, Mechatronics at 47%, and Repair at 42%. Automotive appears in 20% of ads, Diagnostics in 16%, and Welding in 15%. Full listings: Mechanic jobs in Germany

Healthcare and Care

Nurse ads (1,000 postings) list Nursing in 92% of cases, Documentation in 38%, Geriatric Care in 33%, Medication in 14%, Hygiene in 10%, and Basic Care in 7%. Full listings: Nurse Healthcare jobs in Germany

Childcare workers (963 postings) face Pedagogy in 94% of ads. Under-3 Care appears in 29%, with Childcare at 6%, Special Needs at 3%, Play-based Learning at 2%, and Montessori at 1%. Full listings: Childcare jobs in Germany

Service and Frontline Work

Customer support roles (1,099 postings) put language first: German appears in 79% of ads, Communication in 62%, English in 59%. CRM and Ticketing each appear in 11% of ads, Troubleshooting in 8%. Full listings: Customer Support jobs in Germany

Driver and logistics roles (1,120 postings) require Logistics (71%), Warehouse experience (48%), and Order Picking (45%). Forklift appears in 32%, a Driving Licence in 26%, and SAP in 12%. Full listings: Driver Logistics jobs in Germany

Security roles (728 postings) list Surveillance at 45% and the Sachkunde §34a qualification at 43%. A Driving Licence appears in 38% of ads, Reporting in 21%, Patrol in 16%, and Fire Safety in 9%. Full listings: Security jobs in Germany

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