Principal Product Marketing Manager - Segments

About this job

the stories the field uses in customer conversations, the narratives that power our campaigns, the sales plays that power pipeline, and the competitive strategy that helps us take and defend ground. This is a senior IC role. You drive impact through the quality of your thinking and your ability to move sales, enablement, and campaigns to execute with confidence. This role focuses that mission on who we sell to and how we reach them: our priority industries, our key segments - starting with Enterprise - and the campaign messaging that carries it all to market. It's where audience insight becomes a bill of materials the field and demand gen can run with. As Fin scales beyond a one-size-fits-all story, this is how we get specific enough to win.…

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