Senior Product Manager, Engagement & Gamification
Ford · Dearborn
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- Company
- Ford
- Location
- Dearborn
- Posted
- September 3, 2026
About this job
Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide. The Lifecycle Engagement & Loyalty team is seeking a Sr. Product Manager to lead our gamification strategy. In this role, you'll define the roadmap for behavior-driven experiences and game mechanics that leverage our connected vehicle ecosystem — turning everyday ownership into an engaging, lifelong relationship with the Ford brand. What you'll do... Discovery and business-case development for new strategic gamification initiatives to ensure our lifecycle engagement roadmap stays ahead of digital entertainment trends and standard loyalty program commoditization.…
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