Director of Growth Marketing

About this job

Role As Director Growth Marketing you own B2C patient acquisition for Kaia in Germany end to end – from first impression to activated patient. You set the channel mix (performance, TV/CTV, CRM, SEO, partnerships), own the budget and are accountable for patient volume and CAC. You'll build the team and agency setup from scratch, use Sword's global growth playbook and report to the Managing Director Germany. What you’ll be doing Own B2C growth targets for Germany: sign-ups, activated patients, CAC and payback Own and allocate the German B2C marketing budget across channels based on incrementality, not last click Build and scale paid performance (Meta, Google, YouTube, TikTok, programmatic) incl. high-velocity creative testing Lead brand and TV/CTV strategy, incl.…

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Marketing salaries in Germany

Based on 63 postings that disclose pay.

Estimated from advertised pay across our sources — indicative gross annual figures, not an offer.

Most-requested skills in Germany

Based on 633 Germany vacancies that list requirements, these are the skills employers ask for most often.

• Content74% of postings
• Social Media41% of postings
• CRM22% of postings
• SEO19% of postings
• Copywriting13% of postings
• SEA/Google Ads12% of postings
• Adobe12% of postings
• Canva11% of postings

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