Senior Product Marketing Manager

About this job

Your Role Strategic analysis and management of the credit card portfolio to identify growth, revenue, and optimization potential, as well as deriving targeted activation and sales measures. Conceptualization, implementation, monitoring and optimization of sales/marketing campaigns to increase card activation and usage, leverage up-selling and cross-selling potential, and maximize customer lifetime value. Define core value propositions, product positioning, and messaging frameworks. Partner with CRM Managers and Communications to ensure cohesive, high-impact storytelling across all channels. Leverage competitive research, customer segmentation, and product data to identify growth opportunities and adoption drivers.…

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Marketing salaries in Germany

Based on 63 postings that disclose pay.

Estimated from advertised pay across our sources — indicative gross annual figures, not an offer.

Most-requested skills in Germany

Based on 633 Germany vacancies that list requirements, these are the skills employers ask for most often.

• Content74% of postings
• Social Media41% of postings
• CRM22% of postings
• SEO19% of postings
• Copywriting13% of postings
• SEA/Google Ads12% of postings
• Adobe12% of postings
• Canva11% of postings

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