Marketing Manager - Coupon (all genders)

About this job

Coupon Ownership: End-to-end responsibility for the development and management of customer-specific discount campaigns (coupons) as part of ABOUT YOU's CRM measures mix to increase customer retention and loyalty Campaign Management & Personalization: Independently plan, execute, and evaluate coupon campaigns across various customer segments, countries, and channels to sustainably increase Customer Lifetime Value Data-Driven Optimization: Develop new and optimize existing coupons along the customer journey, and proactively integrate personalized discounts into holistic revenue planning with a clear focus on incrementality Testing & Performance Control: Design, execute, and evaluate experiments and A/B tests, as well as measure the success of campaigns using relevant KPIs and derive…

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Marketing salaries in Germany

Based on 63 postings that disclose pay.

Estimated from advertised pay across our sources — indicative gross annual figures, not an offer.

Most-requested skills in Germany

Based on 633 Germany vacancies that list requirements, these are the skills employers ask for most often.

• Content74% of postings
• Social Media41% of postings
• CRM22% of postings
• SEO19% of postings
• Copywriting13% of postings
• SEA/Google Ads12% of postings
• Adobe12% of postings
• Canva11% of postings

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