Digital Tagging & Measurement Lead – VP (C13)
Citi · United States of America
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- Company
- Citi
- Location
- United States of America
- Salary
- $138,720.00 - $208,080.00
- Posted
- October 21, 2026
About this job
Digital Analytics measures and optimizes how millions of Citi Credit Card and Retail Bank customers engage across our websites and mobile app. We are looking for a hands-on Digital Tagging & Measurement Lead to own analytics instrumentation end to end: defining what gets measured, making sure it is implemented correctly, and keeping the data trustworthy for reporting, analytics, and experimentation. The role partners closely with product, engineering, design, and analytics teams, and works with an offshore tagging team to deliver at scale. Key Responsibilities Own the tagging strategy and implementation for key journeys across web & native mobile apps Translate product and business requirements into tracking specifications, data layer design, and event taxonomies Configure and manage tags,…
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