Director, Media Experimentation & Engagement
NBCUniversal · New York
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- Company
- NBCUniversal
- Location
- New York
- Employment type
- Full-time
- Posted
- September 23, 2026
About this job
The Director, Media Experimentation & Engagement leads NBCU’s incrementality and engagement measurement program for Performance and Device media. Experimentation is the causal calibration source for Growth Media Analytics’ measurement triangle: the function that keeps Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) decision-grade. You own the learning agenda, set the standard for rigor, and translate test results into clear budget guidance leaders can act on with speed and confidence. You define how NBCU measures media’s effect on subscriber value and engagement, a critical causal measurement practice for the business.…
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