Director, Video Strategy & Content Ecosystem
Mattel · El Segundo
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- Company
- Mattel
- Location
- El Segundo
- Employment type
- Full-time
- Posted
- September 18, 2026
About this job
What Your Impact Will Be: Video Platform Strategy & Audience Growth ● Define Mattel's global video strategy across YouTube, FAST/CTV, creator-led video, social video and emerging platforms, translating audience behavior, cultural trends and performance data into growth opportunities. ● Lead YouTube strategy and governance globally, including channel architecture, portfolio strategy, programming frameworks, audience development and distribution. ● Develop differentiated strategies for made-for-kids audiences and general audience/adult fan and collector audiences based on their distinct behaviors, content expectations and commercial opportunities.…
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