Head of Paid Marketing

About this job

Account structure and testing methodology with our external media-buying partner-they execute, you direct. Scaling and budget doctrine. Lead quality end-to-end; stop teaching the algorithm to bring us men who can't afford the program. A CPM-reduction program. The call on whether and how to expand Google ads, which currently outperforms Meta on ROAS but ad spent has halved compared to 2 years ago. Growth economics. You own the forecast - revenue → calls → cost per qualified call → spend → creative volume -and rebuild it monthly. You allocate budget across Meta, Google/YouTube and Bing. Creative and messaging direction -our biggest gap and your biggest lever.…

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