Senior Lifecyle Marketing Manager, Smart Card

About this job

The role As a Senior Lifecycle Marketing Manager, you will play a critical role in driving Smart Card planning and ongoing growth for the product and its product features. We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs. This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle. What you’ll do: Develop comprehensive lifecycle marketing strategies to drive card account opens, funding, card activation and ongoing spend.…

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