Manager- Digital Marketing

About this job

As part of our Digital Center of Excellence, the Manager, Digital Marketing will be responsible for the development and implementation of key digital experience strategies aimed at increasing enrollment and persistence across our portfolio of institutions. This position collaborates with institutional marketing professions to convert and retain students through innovative digital tactics and nurtures. Develop and track enterprise digital experience KPIs for the entirety of the student lifecycle. Identify areas of opportunity across the student lifecycle and work with stakeholders to implement conversion focused initiatives to fill the gaps. Serve as a go-to resource for stakeholders in all things email, nurture and digital experience.…

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