Director, Lifecycle & Customer Excellence Marketing

About this job

Job Description Lead the strategic vision and execution of lifecycle marketing across our customer journey. You will architect an AI-driven, real-time customer engagement model that transforms how customers experience our brand from onboarding through expansion and retention. This role owns the business outcomes of customer activation, engagement, LTV growth, and expansion revenue. Key Responsibilities: Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement, retention, and growth KPIs. Build and lead a high-performing team (reporting structure established separately) including managers, strategists, and lifecycle specialists.…

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