Off-Road Racing Marketing Manager

About this job

Lead Ford Racing's production off-road racing strategy by showcasing the capability, durability and innovation of vehicles customers can buy. The role transforms competition into product validation, brand leadership and customer inspiration. What you'll do... Develop and implement marketing strategy for assigned series that aligns with Ford’s objectives for respective priorities to drive brand awareness and customer engagement Series/Format = Off Road/Dirt includes King of Hammers, Rebelle Rally, Score/Baja, Tony Stewart Racing, Eldora, World Rally Cross and Ultra4 Oversee all aspects of official partnerships within assigned space, liaising with team stakeholders and key Ford leadership at all levels Interface between Ford and sanctioning bodies/leagues manage commercial partnerships Work…

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