Head of Consumer Marketing - Abbott Diabetes Care
Abbott · Alameda
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- Company
- Abbott
- Location
- Alameda
- Employment type
- Full-time
- Posted
- September 24, 2026
About this job
The Head of Consumer Marketing leads and directs all DTC consumer and Customer Engagement Marketing activities for the Abbott diabetes care business in the U.S., including digital media, influencer marketing, CRM program. The Sr. Consumer Marketing Director will develop brand objectives, strategies, and tactical plans to deliver the brands financial commitments to the organization. They will assess, determine, and prioritize potential market growth opportunities, develop appropriate actions plans, and execute with excellence. What you'll do: Lead a team of 2 direct and 25 indirect reports to execute business strategies and plans to ensure delivery of the brands Sales, Margin and Market Share commitments.…
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