Mobile Marketing Specialist

Boyd Gaming · Las Vegas

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Company
Boyd Gaming
Location
Las Vegas
Employment type
Full-time
Posted
September 17, 2026

About this job

Responsible for the development and implementation of mobile marketing initiatives, including messaging and increase adoption. Collaborate across both Marketing and IT to drive results and enhance the guest experience. Develop and execute marketing campaigns to promote mobile app Create and manage push notifications and in-app messaging campaigns to improve user engagement and retention Conduct A/B testing to improve performance and coordinate content creation Optimize app store listings to improve visibility and downloads Monitor key performance metrics and prepare summarizations of findings Collaborate with development teams to support product launches and updates Conduct market research and competitor analysis to identify trends and opportunities Stay up to date with mobile marketing…

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