Sr Associate, Toy Marketing - Thomas & Friends

About this job

The Opportunity: This role supports toy portfolio management by assisting with strategy and the product development pipeline, with a focus on marketing support for Thomas & Friends toy products. What Your Impact Will Be: Support the development of toy strategy by segment Support the toy pricing architecture and competitive positioning. Assist in gathering consumer/play insights specific to toy usage and play patterns. Collaborate with Design/R&D to bring toys from concept to shelf. Support toy business performance (POS performance and SKU metrics: revenue, margin, productivity). Provide input to Brand Marketing on packaging, messaging, and feature storytelling.…

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