Senior / Lead Product Marketing Manager
Carta · New York, NY; San Francisco, CA; Seattle
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- Company
- Carta
- Location
- New York, NY; San Francisco, CA; Seattle
- Salary
- $182,750 - $215,000
- Posted
- September 29, 2026
About this job
As a Lead Product Marketing Manager focused on audience insights, campaigns & content, you'll work to: Own audience intelligence for Carta's PE and VC buyers: Build and maintain data-driven buyer personas grounded in real prospect conversations, call data, win/loss analysis, and market research. Be the team's authority on what each persona cares about, how they buy, what language they use, and where they get stuck. Ensure persona knowledge is continuously refreshed and actionable. Lead full-funnel messaging across PE and VC segments: Translate persona intelligence into segment-specific messaging that works from top-of-funnel awareness through mid-funnel consideration.…
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