Chief Marketing Officer

About this job

ABOUT THE ROLE The VP, Marketing will own customer growth and marketing across the group's portfolio of consumer businesses. The role covers both building scalable acquisition engines and improving how our products acquire, activate and retain users. WHAT YOU WILL BE DOING - Own customer acquisition, activation, retention and marketing efficiency across group products. - Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns. - Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels. - Work directly with product teams on onboarding, conversion, engagement and growth loops. - Launch new products and brands and build their initial acquisition engines.…

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Most-requested skills in the United States

Based on 681 United States vacancies that list requirements, these are the skills employers ask for most often.

• Content76% of postings
• CRM29% of postings
• Social Media19% of postings
• SEO8% of postings
• Google Analytics7% of postings
• Adobe7% of postings
• Campaign Management6% of postings
• HubSpot6% of postings

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