Product Manager , CRM Lifecycle Communications & Automation

About this job

We are seeking a Product Manager to own the day-to-day delivery, reliability, and continuous improvement of CRM journeys and lifecycle communications across channels, including email, in-app messaging, and SMS. Reporting to the Sr. Product Manager of Journey Enablement & Decisioning, this role will manage Ford’s triggered communications globally and Ford vehicle order status communications, while providing operational backup for our AI-journey activations. The ideal candidate brings strong CRM Journey expertise (preferred in Salesforce Marketing Cloud), translates business needs into actionable requirements, and enjoys using AI and automation to improve delivery efficiency and scale quality control.

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