Growth Manager, Activation & Habituation
Block · Bay Area, CA, United States of America
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- Company
- Block
- Location
- Bay Area, CA, United States of America
- Salary
- $163,600 — $245,400
- Posted
- October 6, 2026
About this job
The Role Cash App reaches 59 million monthly active customers, and top-of-funnel growth is accelerating. We're looking for a Growth Manager to be the GM for activation and habituation. You'll own the goals for how customers find their first meaningful moment in Cash App and turn it into a lasting habit, and you'll decide how to hit them. This role blurs growth and product. You won't hand requirements off to someone else. On this team, you are the product owner for your growth levers. You'll set the strategy, own the roadmap and experiment backlog, and work directly with Engineering, ML, Design, and Analytics to ship. Every lever is on the table: onboarding flows, in-app surfaces and prompts, eligibility logic, incentive mechanics, notifications, and customer communications across push,…
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