Market & Customer Activation Manager A&I USA
Sika · Madison Heights
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- Company
- Sika
- Location
- Madison Heights
- Employment type
- Full-time
- Posted
- September 21, 2026
About this job
Key Responsibilities Marketing Strategy & Planning: Lead the annual marketing planning process and maintain an integrated roadmap aligned with business goals, growth initiatives, product launches, and Global Marketing priorities. Establish governance, prioritization, budgeting, and performance-management processes that connect marketing investments to business outcomes. Market & Customer Activation: Develop and execute integrated marketing campaigns that drive customer engagement, demand generation, market penetration, and growth across core and emerging segments. Develop customer-centric value propositions and activation strategies in partnership with Sales, BDMs, Channel Management, and Product Management.…
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