Market Activation Analyst (Health Plans / Health Systems)
Lyra Health · United States
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- Company
- Lyra Health
- Location
- United States
- Employment type
- Full-time
- Posted
- October 15, 2026
About this job
Responsibilities Macro Market Analysis & Expansion Strategy Leverage third-party healthcare data platforms and analytical tools (e.g., claims data, census/demographic data, payer landscape analysis) to conduct macro-level market evaluations. Synthesize complex market trends to inform the corporate roadmap and establish data-driven strategic rationales for future geographic expansion and payer contracting priorities. Evaluate payer density, reimbursement models, and local healthcare regulations to identify high-value market entry opportunities. Playbook Customization & Tactical Prioritization Develop and customize market-specific activation playbooks with directional prioritization of target provider groups, health systems, and specialty service lines.…
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