Principal Data Scientist, Marketing Measurement

About this job

Marketing Science sits within Upstart's Growth, Product, and Ops Analytics team and partners with growth marketing on every channel that brings borrowers to Upstart: direct mail, paid search and social, video, mobile, email, brand campaigns, and lending partnerships. Our job is to tell the business which of those dollars are working, and then help decide where the next one goes. As our Marketing Measurement lead, you'll own how Upstart answers some key questions about its marketing spend. What did each channel actually cause? How should credit be shared across the touches a borrower saw before applying? Where should next quarter's budget go? The answers decide whether a dollar of spend buys a funded loan or takes credit for one that would have arrived anyway.…

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