Creative Lead, Digital Experience

H&M · Stockholm, Stockholms län

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Company
H&M
Location
Stockholm, Stockholms län
Employment type
Full-time
Posted
September 23, 2026

About this job

WHAT YOU’LL DO We’re now looking for a Digital Creative Strategist to join the Creative Development team and shape the direction of our digital store experience. In this role, you’ll connect strategy with creativity - turning ambition into clear, compelling creative concepts and ideas that drive brand impact, user engagement and commercial success. You will: Frame ambition into clear creative direction Develop clear creative briefs that clarify scope, ambition, and priorities Translate strategic input into actionable creative direction that guides digital initiative Define experience principles and creative guardrails with the overall brand direction Shape the creative ambition and expression Develop core creative concepts, narrative direction, and emotional ambition for key initiatives…

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