Senior Product Marketing Manager

About this job

About Gelato Gelato has created the world's largest global network for on-demand production of custom products, from t-shirts and mugs to books and wall art. We empower ecommerce entrepreneurs to share their creativity worldwide through local, sustainable production. By matching supply with demand, we reduce waste and carbon emissions. We don't own production facilities; we build the software that connects them. With over 250 production operations in 30+ countries, our network can deliver custom products to five billion people in just 72 hours. GelatoConnect is our B2B SaaS platform and operating system for print businesses, connecting quoting, order intake, procurement, production and shipping. By improving efficiency and reducing costs, we help businesses become more scalable, sustainable and profitable. About the Role GelatoConnect spans AI estimating, MIS, print on demand and a full operating system for print businesses. As we scale, we're sharpening our positioning, monetisation and go-to-market approach to accelerate adoption and recurring revenue growth. We are seeking a commercially driven Senior Product Marketing Manager to join our GTM team. You'll take ownership of initiatives spanning positioning, go-to-market execution, sales enablement and customer advocacy, building the capabilities needed to support our growth. As a commercial partner to Product leadership and a key counterpart to Sales, you'll translate complex technology into compelling customer value propositions, equip our teams to win business and represent the voice of the customer. This is a highly hands-on role with significant ownership and visibility. We're looking for someone with deep B2B SaaS expertise, strong commercial instincts and the ability to shape direction while executing to deliver results. What You Will Do Working at the intersection of Product, Sales and GTM, your responsibilities will include: Positioning & Narrative: Define value propositions, differentiation, Ideal Customer Profiles (ICPs) and personas. Translate complex technology into compelling narratives that communicate customer value and create demand. Go-to-Market & Launches: Lead GTM initiatives for products, features and commercial opportunities, partnering with Product, Sales and Marketing to drive awareness, adoption and revenue. Sales Enablement: Partner with Sales to understand customer challenges and buying journeys. Develop messaging, sales tools and enablement programmes that improve win rates and deal velocity. Pricing & Packaging: Drive initiatives across the GelatoConnect portfolio, combining customer insights, competitive intelligence and product capabilities to develop commercial recommendations. Portfolio Architecture: Define how AI Estimator, MIS, print on demand and GelatoConnect One fit together, including positioning, customer entry points, expansion opportunities and bundles. Customer Value & Advocacy: Develop case studies, customer stories, testimonials and ROI-driven materials demonstrating business impact. Support adoption, cross-sell and upsell initiatives. Win/Loss & Market Insights: Lead competitive intelligence and win/loss analysis, using customer research, sales insights and AI to inform Product Marketing priorities and commercial decisions. Cross-functional Collaboration: Connect Product, Sales and Marketing, translating technical developments into commercial opportunities and ensuring teams have accurate product knowledge and messaging. Who You Are You are a commercially driven Product Marketing professional with deep B2B SaaS experience and a passion for translating complex technology into customer value. You combine strategic thinking with hands-on execution and understand how Product Marketing drives commercial outcomes. You thrive in fast-moving environments, bringing structure, resourcefulness and momentum. You're confident challenging assumptions, influencing senior stakeholders and rolling up your sleeves to deliver results. Requirements: 7+ years of Product Marketing experience within B2B SaaS, ideally in a high-growth or scale-up environment. Proven experience positioning and launching complex software products, translating technical capabilities into customer value. Strong track record partnering with Sales in complex, sales-assisted environments, with measurable impact on pipeline, win rates and revenue. Experience executing GTM initiatives, sales enablement, and SaaS pricing and packaging. Experience creating demand for emerging software solutions where customers may not yet recognise the need. Excellent communication and stakeholder management skills, with confidence influencing senior technical and commercial leaders. Analytical and data-driven, with strong commercial judgement and a structured approach to execution. Strong AI fluency, using AI tools to research, analyse, create and execute, and the ability to position AI-powered products to traditional industries. Experience in vertical SaaS, operational soft

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