Brand Marketing Specialist - KMX

About this job

Klättermusen is looking for Brand Marketing Specialist Since 1975 Klättermusen has been a pioneer in making refined Scandinavian Mountaineering Equipment. The designs combine utility and extreme durability, always with consideration of the environment in mind. Klättermusen supports and inspire outdoor enthusiasts through unforgiving weather conditions and unpredictable terrains. Rigorously tested in real-world conditions, the equipment embodies Klättermusen’s commitment to creating the best and most sustainable equipment available. We are now looking for a Brand Marketing Specialist to join our team. About the role As Brand Marketing Specialist for Klättermusen Experiences (KMX), you lead the planning, development and delivery of a seasonal marketing plan that builds the KMX brand and drives trip bookings. Working within Klättermusen’s Integrated Marketing Team, you turn business priorities into clear campaign briefs, asset requirements and coordinated marketing activities. You will be embedded with KMX operations and the integrated marketing team to ensure campaigns are delivered consistently, effectively and on time. Key Responsibilities Own the seasonal KMX marketing plan, aligned with business priorities, key experiences, booking periods and Klättermusen’s wider brand calendar. Translate the KMX commercial plan into clear marketing priorities that build demand, generate guest acquisition and contribute to business objectives. Own KMX within the Integrated Marketing Team, ensuring its priorities are visible, understood and incorporated into seasonal campaign planning. Lead the KMX campaign briefing process, providing clear direction to Creative, Social, PR, CRM, Digital, Retail and Regional marketing teams. Project manage integrated campaign delivery across the IMT, tracking milestones, dependencies, approvals and final outputs. Define how Klättermusen products, people, partners and experiences are integrated into KMX marketing, using real mountain environments as credible proof of functionality. Develop and maintain the KMX Seasonal Asset List, ensuring the right assets are planned, prioritised and delivered for each campaign. Identify the most relevant KMX journeys, conditions and guide perspectives to support seasonal Klättermusen product and category campaigns. Partner with KMX Operations to confirm commercial priorities and factual trip information, while retaining ownership of the marketing approach. Monitor campaign performance with channel owners, evaluating contribution to awareness, qualified demand, bookings and brand credibility. Capture seasonal learnings and use them to improve future campaign planning, prioritisation and IMT execution. What You’ll Deliver A focused seasonal KMX marketing plan connected to commercial and brand priorities Clear campaign briefs that enable specialist channel teams to execute effectively Strong integration of KMX within Klättermusen’s Integrated Marketing Team Coordinated, on-time delivery of seasonal campaigns and marketing assets Marketing that supports business objectives, trip demand, guest acquisition and occupancy Credible product storytelling grounded in demanding Scandinavian mountaineering conditions A consistent and distinctive KMX brand presence across markets and channels Connecting the dots between Klättermusen and KMX constantly; day in day out, big and small. What You Bring You’re obsessed: You’re genuinely fired up about mountain culture, travel and adventure. And you know what makes experienced adventurers want to pack a bag and go. You know your stuff: You understand brand marketing. You can turn an audience insight or business priority into a sharp brief, a clear seasonal plan and a campaign that gets noticed. You get travel: You know that selling a journey takes more than a beautiful mountain shot. You can build excitement, earn trust and give people the confidence to book. You think big: You see how KMX connects travel, product, brand credibility and commercial growth. You can build the KMX brand while helping fill trips and grow a profitable business. You’re a team player: Hungry, humble and smart; you bring people with you, align different perspectives and keep Creative, PR, Social, CRM, Digital and regional teams moving in the same direction. You’ve got fire: You want to build, grow and win. You’re not afraid of a stretch goal, and you have the work ethic to match your ambition. You roll up your sleeves and dive in. You find a way: When things get messy, you don’t freeze. You get curious, ask smart questions, work out what matters and propose solutions that hold up in the real world. You sweat the details: You care about the big idea, the small print and everything in between. The right date, the right image, the right information, delivered at the right time—you don’t let things slide. You own it: You take responsibility, learn fast and show up consistently. You believe in what KMX and Klättermusen are building, and you’re re

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