Senior Digital Marketing Manager

About this job

Join us to deliver a smoke- free future Senior Digital Marketing Manager Sweden! We’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and have been a leader in the industry for more than 200 years. We are approximately 450 employees based in Stockholm, working in various functions and teams and together we are collaborating to deliver a smoke-free Sweden. Role summary: In this role you will lead the strategy, activation, and optimization of our digital marketing ecosystem across CRM, Paid Media, Retail Media, and Social Media. In this pivotal leadership role, you will drive consumer acquisition, engagement, retention, and loyalty through data-driven marketing programs and omnichannel experiences. You will be responsible for shaping how our brands connect with consumers across the full customer journey, maximizing marketing effectiveness while delivering measurable business outcomes. Working cross-functionally with Brand, Commercial, Consumer Experience, E-commerce, and Digital teams, you will transform insights into action, champion innovation, and continuously evolve our marketing capabilities through automation, personalization, analytics, and emerging technologies. If you're passionate about growing brands, accelerating consumer engagement, and delivering market-leading results through digital marketing excellence, this is your opportunity to drive meaningful business impact while shaping the future of our brands in Sweden! Main accountabilities: Shape and execute the digital marketing strategy across CRM, Paid Media, Retail Media, and Social Media. Drive consumer acquisition, engagement, retention, and loyalty through best-in-class digital experiences. Lead marketing investments and performance optimization to maximize business impact and return on investment. Develop personalized consumer journeys using data, automation, and CRM innovation. Build engaging social media and content strategies that strengthen brand relevance and advocacy. Leverage insights, experimentation, and analytics to fuel continuous growth. Lead cross-functional collaboration and champion digital marketing excellence across the organization. Coach and develop a high-performing team while driving innovation and continuous improvement. Qualifications & Skills: Bachelor's degree in Marketing, Business, Digital Marketing, Economics, or a related field. 7+ years of experience in digital marketing, CRM, performance marketing, media management, or related fields. Proven track record of leading integrated CRM, Paid Media and Social Media strategies. Strong understanding of consumer lifecycle marketing, audience segmentation, personalization, and automation. Experience with digital analytics, attribution, performance measurement, and marketing investment optimization. Knowledge of marketing technologies, AI-enabled marketing solutions, and digital innovation practices. Strong leadership and people development capabilities with experience coaching and building high-performing teams. Excellent communication and stakeholder management skills. Proficient in English, Nordic language skills are considered an advantage. What we offer: Our success depends on the dedicated people who come to work every single day with a sense of purpose and an appetite for progress. Join us at Swedish Match and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Enjoy flexibility of hybrid way of working - split your time between working from our office or the comfort of your home, where it works best for you in line with business needs. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to deliver a smoke-free future.

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Most-requested skills in Sweden

Based on 99 Sweden vacancies that list requirements, these are the skills employers ask for most often.

• Content65% of postings
• CRM36% of postings
• SEO27% of postings
• SEA/Google Ads23% of postings
• Google Analytics18% of postings
• Social Media18% of postings
• HubSpot12% of postings
• Copywriting12% of postings

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