MarTech & Customer Data Specialist

About this job

Job Description Do you want to help shape the future of digital marketing at Vattenfall and make a real impact on the energy transition? As MarTech & Customer Data Specialist, you will play a key role in strengthening our digital marketing capabilities across the Nordics. Working with MarTech, CRM, marketing automation, customer data and consent management, you will help ensure that our digital marketing ecosystem is compliant, scalable and business-driven, supporting both customer experience and commercial growth. About the position We are looking for an experienced professional with a background in digital marketing, MarTech and customer data. In this role, you will work closely with business teams, compliance and IT to improve how we use customer data, marketing technology and consent management across the Nordic organization. You will have end-to-end responsibility for our Consent Management solution and related processes, ensuring they support business needs, legal requirements and technical capabilities. You will translate business and regulatory requirements into practical processes and technical solutions that enable compliant and effective customer communication. You will also help our organization make better use of CRM, marketing automation, customer data and consent management. By sharing knowledge, supporting change initiatives and identifying new opportunities, you will contribute to strengthening our digital marketing capabilities across Sweden and Finland. Your responsibilities: Define and collect business requirements for MarTech capabilities Own and develop our Consent Management solution and related processes, ensuring they support business needs, system requirements and legal obligations Translate business and legal requirements into clear processes, documentation and IT requirements Support business teams in ensuring compliance with marketing law and related legislation, in collaboration with our compliance organization Help teams understand how consent management, CRM, marketing automation and customer data can be used to create effective, compliant and customer-centric marketing Share knowledge, educate stakeholders and support change initiatives related to MarTech, customer data and digital marketing best practices Follow trends, regulatory developments and new opportunities within digital marketing, customer data and marketing technology Qualifications Several years of experience in digital marketing Strong knowledge of consent management processes and solid understanding of marketing law and related legislation. Experience working with MarTech solutions like MS Dynamics Customer Insights Data & Journeys, CRM systems, Optimizely, or similar Ability to translate business and legal demands into processes and IT requirements Relevant academic degree in marketing, computer science, or a related field Excellent documentation and communication skills in English and Swedish Fluency in Finnish is an advantage Experience with Agile ways of working is an advantage Experience working with AI and related regulative compliance is an advantage You are comfortable navigating change and ambiguity and enjoy building new ways of working. You are proactive, structured and motivated by improving how business, technology and data work together. You have a strong business mindset and can connect customer data, marketing technology and compliance requirements to better customer experience and commercial results. You enjoy collaborating across functions and can communicate complex topics in a clear and practical way. Additional Information Our Offer We offer a challenging and international work environment and the possibility to work with some of the best in the field. You will be working in interdisciplinary teams and you can always count on support from committed colleagues as ‘Ask and Share’ concept is essential for the way we work. We offer attractive employment conditions (smart working, flexible working hours and a good-work-life balance) and opportunities for personal and professional development. Click here for further information. Location: Solna, Stockholm For more information about the position you are welcome to contact hiring manager Henrik Dahlgren, henrik.dahlgren@vattenfall.com. For more information about the recruitment process you are welcome to contact our recruiter Kajsa Loman, kajsa.loman@vattenfall.com. Trade Union representatives in Sweden are Patrik Andersson (Akademikerna), Christian Ericsson (Ledarna), Jan Svensson (SEKO) and Simon Salomonsson (Unionen). They can be reached via Vattenfall´s

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