Head of Digital Marketing, Americas

Allianz · Madrid · Remote-friendly

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Company
Allianz
Location
Madrid
Employment type
Full-time
Posted
August 21, 2026

About this job

About the role Within the Global Digital Growth department, and under the Head of Digital Marketing, the Head of Online Acquisition & Retention is responsible for leading the internal execution of the global digital marketing strategy across all online acquisition and retention channels — including paid and organic search, content marketing, programmatic media, CRM/email, audio, CTV, and emerging digital channels. This role directly manages a team of channel specialists across three regions (Americas, Europe, APAC) and serves as the single point of accountability for ensuring the Global Operating Model is executed locally through channel owners.

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Most-requested skills in Spain

Based on 77 Spain vacancies that list requirements, these are the skills employers ask for most often.

  • Content56% of postings
  • CRM40% of postings
  • Social Media27% of postings
  • SEO18% of postings
  • Copywriting16% of postings
  • Adobe14% of postings
  • Email Marketing10% of postings
  • SEA/Google Ads9% of postings
Marketing skills

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