Lead Data Analyst, Marketing (SEM)

Rover · Barcelona

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Company
Rover
Location
Barcelona
Employment type
Full-time
Salary
€57,020 - €69,115
Posted
September 18, 2026

About this job

Your impact Guide bidding and investment across brands. Evaluate spend allocation, marginal returns, customer lifetime value (LTV), and payback. Help SEM teams assess cross-brand cannibalization and identify where additional spend generates incremental growth. Lead experimentation and incrementality. Design and analyze channel tests, geo-split experiments, and multibrand tests. Choose appropriate methods, assess statistical power and uncertainty, and turn results into recommendations on bidding and spend. Explain performance and identify opportunities. Diagnose changes in acquisition cost, conversion, and return on ad spend (ROAS). Translate auction dynamics, customer behavior, and marketplace conditions into clear recommendations that lead to action. Strengthen attribution and reporting.

This is a short summary.

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Data Analyst skills

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