CRM Specialist
Air Apps · Lisbon
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- Company
- Air Apps
- Location
- Lisbon
- Employment type
- Full-time
- Posted
- February 17, 2026
About this job
RESPONSIBILITIES - Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies. - Manage and optimize CRM workflows, segmentation, and customer lifecycle automation. - Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance. - Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics. - Optimize email templates, A/B test subject lines, and improve deliverability. - Create and maintain customer segmentation strategies for targeted campaigns. - Collaborate with marketing, sales, and product teams to personalize customer interactions. - Implement behavioral triggers and automation workflows to improve retention. - Ensure compliance with GDPR, CCPA, and email marketing regulations.…
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