Digital Marketing Manager

About this job

RESPONSIBILITIES - Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media. - Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth. - Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings. - Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency. - Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets. - Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies. - Manage email marketing campaigns and customer acquisition funnels.…

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Most-requested skills in Portugal

Based on 32 Portugal vacancies that list requirements, these are the skills employers ask for most often.

• Content38% of postings
• CRM38% of postings
• SEA/Google Ads31% of postings
• SEO22% of postings
• HubSpot19% of postings
• Email Marketing19% of postings
• Social Media16% of postings
• Google Analytics12% of postings

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