Digital Marketing Manager

Air Apps · Lisbon

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Company
Air Apps
Location
Lisbon
Employment type
Full-time
Posted
February 17, 2026

About this job

RESPONSIBILITIES - Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media. - Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth. - Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings. - Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency. - Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets. - Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies. - Manage email marketing campaigns and customer acquisition funnels.…

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Most-requested skills in Portugal

Based on 45 Portugal vacancies that list requirements, these are the skills employers ask for most often.

  • Content42% of postings
  • SEA/Google Ads36% of postings
  • SEO29% of postings
  • CRM27% of postings
  • Google Analytics18% of postings
  • Social Media18% of postings
  • Email Marketing18% of postings
  • HubSpot13% of postings
Marketing skills

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