EEMEAI Leader Media Analytics and Marketing Effectiveness

About this job

Role Overview The EEMEAI Marketing Effectiveness Leader owns the commercial performance and development of NIQ's marketing effectiveness business across Eastern Europe, the Middle East, Africa, and India. The role leads a regional team of four and is accountable for securing the region's revenue target, building a sustainable pipeline, and expanding NIQ's position with new and existing clients. This leader must combine commercial judgment with technical credibility. The successful candidate will understand marketing effectiveness and media measurement and will bring direct experience in marketing mix modeling. They must be able to explain how MMM works, interpret modeling choices and outputs, compare MMM with other measurement approaches, and advocate credibly for NIQ's MMM solution with…

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