Sr. Manager, PR & AI Discovery

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Job Title Sr. Manager, PR & AI Discovery Job Description Your Challenge: Consumer discovery is shifting rapidly from traditional search engines and media outlets toward social channels and AI-driven answer engines. This role bridges traditional PR, influencer marketing, and Generative Engine Optimization (GEO) to ensure Philips products are trusted, highly visible, and accurately represented across traditional media, social platforms, and AI-powered search engines (LLMs). Positioned as a key capability evolution within Philips Personal Health across Western Europe, this position leads the transition into Generative Engine Optimization (GEO) - shaping machine-readable, authoritative content via earned channels so that AI platforms continuously discover, interpret, and cite Philips…

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Manager salaries in the Netherlands

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Most-requested skills in the Netherlands

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• Stakeholder Management47% of postings
• Strategy43% of postings
• Budgeting35% of postings
• Leadership15% of postings
• Coaching13% of postings
• Project Management13% of postings
• KPI11% of postings
• Agile/Scrum5% of postings

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