Product Area Lead Digital Sales

About this job

The Product Area Lead Digital Sales will build and lead the digital sales engine for ING Italy. This is a newly created leadership role, responsible for driving customer acquisition, conversion, and incremental revenue across all digital channels. You will define the end‑to‑end digital sales strategy, partnering closely with Brand, Marketing&Comms, Product Areas, Data & Analytics, and Customer Interactions. Your mission: turn growth opportunities into measurable commercial impact. Key Responsibilities Set and own ING Italy’s digital sales objectives in alignment with Retail and Growth Tribe priorities. Develop digital sales strategies for priority product portfolios (e.g., Lending, Payments, Daily Banking, Investments).…

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Sales salaries in Italy

Based on 79 postings that disclose pay.

Estimated from advertised pay across our sources — indicative gross annual figures, not an offer.

Most-requested skills in Italy

Based on 216 Italy vacancies that list requirements, these are the skills employers ask for most often.

• CRM47% of postings
• Pipeline35% of postings
• B2B28% of postings
• Negotiation25% of postings
• Salesforce15% of postings
• Account Management12% of postings
• KPI12% of postings
• Lead Generation10% of postings

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