Owned Media Specialist
Allianz · Milan · Remote-friendly
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- Company
- Allianz
- Location
- Milan
- Employment type
- Full-time
- Posted
- July 4, 2026
About this job
JOB PURPOSE/ROLE Il ruolo sarà focalizzato sull’orchestrazione e gestione delle journey di Leads Generation sui canali proprietari di Allianz Italia. Attraverso attività di Lead Nurturing, avrà l’obiettivo di massimizzare la qualità dei lead, migliorare i tassi di conversione e incrementare il contributo alle performance del Lead Strategy Team KEY RESPONSABILITIES Marketing Automation: Presidiare e valorizzare l’utilizzo della Adobe Marketing Cloud (es. Campaign, CDP) Disegnare, implementare e ottimizzare journey automatizzate multichannel (Email, SMS, Push) Definire logiche di segmentazione avanzata e trigger comportamentali Sviluppare e presidiare campagne Social Monitorare performance delle automazioni e ottimizzarne l’efficacia Valutare e proporre evoluzioni dell’ecosistema di…
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Salaries in Italy
Based on 774 postings that disclose pay.
Estimated from advertised pay across our sources — indicative gross annual figures, not an offer.
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