Content Marketing Specialist

ING · MILAN

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Company
ING
Location
MILAN
Employment type
Full-time
Salary
Euro 40.000
Posted
July 1, 2026

About this job

As a content marketing specialist, you are responsible for creating and optimizing high-impact content that drives customer growth and engagement for Business Banking Italy. You develop and continuously improve landing pages, run A/B tests, and create compelling content for campaigns, partnerships, and always-on initiatives. You also contribute to engaging content experiences within our app, ensuring consistency across channels and touchpoints. You play a key role in strengthening content performance and ensuring content is both creative and conversion-driven. Working closely with data, media, SEO, UX, branding, CRO teams, and external partners, you deliver scalable, high-performing content.…

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Most-requested skills in Italy

Based on 39 Italy vacancies that list requirements, these are the skills employers ask for most often.

  • Content74% of postings
  • Social Media33% of postings
  • CRM31% of postings
  • SEO26% of postings
  • Email Marketing13% of postings
  • Copywriting10% of postings
  • Canva10% of postings
  • SEA/Google Ads8% of postings
Marketing skills

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