Digital Marketing Specialist

About this job

We are looking for an experienced professional in Digital Marketing within Life Insurance business, with a strong focus on online distribution of protection products (especially Term Life Insurance – TCM). This is a role requiring hands-on experience in companies that sell life insurance policies through digital channels. The ideal candidate combines insurance expertise, digital marketing capabilities, and a strong data-driven mindset, with growing exposure to AI-driven tools and marketing automation. KEY RESPONSIBILITIES Design and execute digital marketing campaigns for online life insurance products, with a focus on TCM, ensuring alignment with brand guidelines and business objectives Develop and optimize online sales funnels to improve customer acquisition, retention, and conversion…

This is a short summary.

Want to know if you're a fit? Check your CV against this role — free, in 30 seconds.

Most-requested skills in Italy

Based on 39 Italy vacancies that list requirements, these are the skills employers ask for most often.

• Content74% of postings
• Social Media33% of postings
• CRM31% of postings
• SEO26% of postings
• Email Marketing13% of postings
• Copywriting10% of postings
• Canva10% of postings
• SEA/Google Ads8% of postings

Similar jobs

• Field Marketing Recruiter | Categorie Protette – L. 68/99 Art. 18 · Target Italia
• Marketing e Communication Specialist · ALLNET.ITALIA S.p.A.
• Affiliate Country Marketing Manager · Freedom24
• Marketing Coordinator · Frette
• Shopper Marketing Internship · Barilla Group
• Head of Product Marketing - Merchant · Satispay