Campaign Marketing Specialist - Internship

Max Mara Fashion Group · Reggio Emilia, Emilia-Romagna

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Company
Max Mara Fashion Group
Location
Reggio Emilia, Emilia-Romagna
Employment type
Full-time
Posted
September 8, 2026

About this job

The Campaign Marketing Specialist is responsible for the management, implementation and delivery of direct marketing campaigns, acting as a point of contact and expertise for technological implementation. Its main objectives are: 1) Planning and implementation of direct marketing strategies in order to achieve the objectives set on the customer base and continuous improvement of specific KPIs. 2) Optimization of direct marketing campaigns (Email, WA, SMS...) marketing automation journey ensuring effectiveness for each touchpoint/channel/device. 3) Support the implementation of marketing projects, starting from maximizing the adoption of the tool, contributing to the definition of best practices in terms of adoption and monitoring.…

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