CRM Strategy Manager

About this job

The ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value. The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters. It combines strategic ownership with hands-on execution across CRM platforms, customer lifecycle initiatives and campaign management. Key responsibilities Define and implement, in collaboration with senior management, the local CRM strategy to maximize customer engagement, retention and long-term customer value Own CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs Translate customer and commercial insights…

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Manager salaries in Italy

Based on 141 postings that disclose pay.

Estimated from advertised pay across our sources — indicative gross annual figures, not an offer.

Most-requested skills in Italy

Based on 557 Italy vacancies that list requirements, these are the skills employers ask for most often.

• Stakeholder Management45% of postings
• Leadership41% of postings
• Strategy41% of postings
• Budgeting30% of postings
• Project Management28% of postings
• KPI17% of postings
• Agile/Scrum15% of postings
• Coaching13% of postings

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