Marketing Effectiveness & Measurement, Senior Vice President

About this job

Citi’s Brand, Innovation, and Content team in Marketing & Content is seeking a dynamic and experienced leader to join as the SVP of Marketing Effectiveness. This strategic role is pivotal in driving our marketing and business growth agenda by embedding robust measurement, data-driven insights, and a culture of optimization across our marketing organization. Reporting to the Head of Intelligence and Effectiveness, you will be a key partner to our business marketing teams and shared capabilities functions. You will leverage your deep expertise in marketing science and analytics to build and implement comprehensive measurement frameworks that assess the impact and ROI of our marketing investments—from large-scale brand campaigns and sponsorships to targeted content and digital programs.…

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Most-requested skills in Ireland

Based on 60 Ireland vacancies that list requirements, these are the skills employers ask for most often.

• Content70% of postings
• Social Media52% of postings
• SEO30% of postings
• CRM27% of postings
• Copywriting20% of postings
• SEA/Google Ads18% of postings
• Email Marketing18% of postings
• Google Analytics17% of postings

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