Senior Category Marketing Manager

About this job

Key Responsibilities Integrated Category Planning & Prioritisation Lead the development and management of the integrated category marketing plan. Translate category growth ambitions into clear campaigns, launches, trading moments and customer activity. Maintain a single view of priorities, dependencies, investment and delivery across the category. Recommend sequencing and trade-offs based on customer value, product importance and commercial opportunity. Continuously adapt the plan in response to performance, business needs and emerging opportunities. Campaign & Customer Journey Leadership Develop integrated campaign strategies that connect customer, product and trading priorities across the full journey.…

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Most-requested skills in Ireland

Based on 66 Ireland vacancies that list requirements, these are the skills employers ask for most often.

• Content85% of postings
• Social Media56% of postings
• CRM24% of postings
• Email Marketing21% of postings
• SEO15% of postings
• SEA/Google Ads9% of postings
• Google Analytics9% of postings
• Adobe9% of postings

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