Senior Category Marketing Manager (FTC 12 Months)
Primark · Dublin, , Ireland
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- Company
- Primark
- Location
- Dublin, , Ireland
- Employment type
- Full-time
- Posted
- July 20, 2026
About this job
Key Responsibilities Integrated Category Planning & Prioritisation Lead the development and management of the integrated category marketing plan. Translate category growth ambitions into clear campaigns, launches, trading moments and customer activity. Maintain a single view of priorities, dependencies, investment and delivery across the category. Recommend sequencing and trade-offs based on customer value, product importance and commercial opportunity. Continuously adapt the plan in response to performance, business needs and emerging opportunities. Campaign & Customer Journey Leadership Develop integrated campaign strategies that connect customer, product and trading priorities across the full journey. Define campaign objectives, audiences, propositions, channel roles and activation requ…
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