Lead Product Marketing Manager, Tokenization & Web3

About this job

As the first product marketer in Web3, you'll own how the chain and every Web3 product built on it is explained, launched and sold: to Bitpanda's customers, and to the financial institutions and developers who build with us. You will hold full autonomy over go-to-market, combining strategic vision with hands-on campaign execution. You own the story, the launch plan and how we measure success. By bridging our Product, Marketing, and Commercial teams, you will tackle the industry's greatest challenge: converting complex DeFi mechanics, applied to tokenized financial instruments, into accessible financial products for the mass market. You'll use AI tools daily for research, drafting and analysis, and build the playbooks a growing team will use.…

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