Associate Manager, Brand Strategy & Marketing - Barbie

About this job

The Opportunity: The Associate Manager, Brand Strategy & Marketing will assist with defining the long-term brand equity, positioning, and cross-category strategy while also driving day-to-day brand activations, in partnership with internal cross-functional teams and external agencies. The Associate Manager will focus on the Barbie kid business, developing and executing strategies that define the brand strategy, accelerate brand awareness, drive launches and grow the full franchise business. What Your Impact Will Be: Brand Strategy Support annual brand planning, strategic milestones and key business updates across the Barbie brand Partner with Toy and Franchise Marketing to ensure strategic alignment and brand consistency across products, content, experiences, retail, and franchise…

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