Associate Director, Consumer Marketing - Multiple Myeloma

AbbVie · Mettawa

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Company
AbbVie
Location
Mettawa
Employment type
Full-time
Posted
September 1, 2026

About this job

Lead the development and execution of consumer marketing strategies that drive disease awareness, patient engagement, treatment consideration, and brand adoption across the Multiple Myeloma patient journey. Partner closely with cross-functional teams to translate patient and caregiver insights into impactful, customer-centric initiatives. Develop and execute consumer-focused brand strategies, including patient segmentation, value propositions, messaging, creative campaigns, digital engagement, and omnichannel marketing programs. Ensure strategies are data-driven, measurable, compliant, and aligned with business objectives while improving the patient experience and supporting brand growth.…

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Associate Director, Consumer Marketing - Multiple Myeloma — AbbVie | NewLuxJob