Lifecycle & Engagement Marketing Manager

Waymo · Mountain View, CA, USA; San Francisco, CA, USA;

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Company
Waymo
Location
Mountain View, CA, USA; San Francisco, CA, USA;
Salary
$210,000 — $259,000
Posted
July 9, 2026

About this job

In this hybrid role, you will report to an Engagement Marketing Lead. You will: Strategy & Program Ownership: Develop and manage complex lifecycle marketing campaigns across email, push, and in-app messaging, and oversee new programs that increase engagement, retention, and LTV utilizing a mix of promotional and non-promotional messaging. Segmentation & Personalization: Leverage audience insights to build sophisticated segments, ensuring highly relevant content for diverse rider cohorts. Cross-Functional Collaboration: Partner closely with Product, Data Science, Product Marketing and Brand Marketing to ensure our message is consistent and supported across owned channels. Measurement: Measure impact of campaigns, report on learnings and recommend strategic next steps to reach growth goals.…

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Lifecycle & Engagement Marketing Manager — Waymo | NewLuxJob