Head of Marketing and Strategy IAM
Continental · Fairlawn
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- Company
- Continental
- Location
- Fairlawn
- Employment type
- Full-time
- Posted
- September 4, 2026
About this job
**Strategic Planning & Innovation** Develop and drive the Innovation Strategy aligned to corporate strategy Implement and maintain innovation management processes and lead the Innovation Community Conduct business, customer, and technology validations to support new business model development Implement the Business Development Process within the business area Review the innovation funnel and initiate strategic actions accordingly **Marketing & Communications** Create, align, and maintain marketing and communication standards and guidelines Develop and implement global channels, platforms, and digital presence (website, social media, etc.) Build and manage brand portfolio and brand architecture Implement and lead the customer journey council Ensure professional online representation across…
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